FETA STORY 1
Merchandizers in all trade outlets across NIgeria share shelf execution pictures using the FETA Application.
The modern trade manager has real-time access to execution activities. FETA provides aggregated share of shelf figures across specified locations.
FETA helps modern trade manager with insight on location with poor brand visibility, stock-outs and threatening competition activity. Manager takes prompt action and tracks alignment via FETA.
FETA STORY 2
Open Market Sales Reps register outlets using FETA. They submit shelf execution pictures per outlet.
The Sales Manager has outlet location data across territories, has visibility on distribution and availability of brands and can pick out white zones within territories.
Sales Manager focuses market execution to close out white zones, improve share of shelf in outlets where share of shelf brand is less than the agreed targets.
FETA STORY 3
Neighborhood Sales Reps are to enlist New Product (NPD) in 10,000 outlets across the region and send shelf pictures via FETA.
Manager tracks enlistment and ensures NPD distribution, and stock pressure on shelf across these outlets using FETA. (FETA's location tracker minimizes dumping. FETA's AI recognizes NPD from images summited, counts, stores and analyses).
FETA provides insights on white spaces and outlets with low pressure. Manager targets execution to close out the gaps.
FETA STORY 4
Sales reps/Merchandizers send the pictures of each outlet participating in a display & win activity, via FETA.
FETA counts product facings per outlet throughout activity period.
Manager rewards winning customers based on FETA display numbers, avoiding human count errors. FETA also provides adequate activity documentation in pictures and for use in planning future activities.
Why You need FETA
FETA will monitor brand presence, uncovering distribution and availability gaps on shelf.
Quick and reliable insights about the state of your brands across customers' shelves.
Support in trade/marketing initiatives targeting by uncovering location specific needs.
FETA is designed to be a one stop shop for assessing shelf execution efforts of the sales team.
How feta works
The Salesman/Merchandiser takes a shelf photo via FETA on his/her mobile device.
The Admin sees this photo via his/her device. The admin sees the time photo was taken, outlet name and verified location.
FETA analyses the photo using Artificial Intelligence and measures the share of shelf of a brand versus other brands within the same category.
FETA aggregates share of shelf across several locations and delivers insights.
Some of the KPI the app will track are;
-
Shelf Execution
-
Focus Brands/New Product Distribution
-
Share of shelf per brand
-
Number of stores executed in/visited
FETA's Objectives
- Real time measurement of brand shelf presence in any specific location.
- Sharing of shelf best practices across multiple locations
- Monitor shelf off-take at retail outlet
- Expose shelf OOS
- Measure shelf off-take
- Monitor share of shelf trends.
- Collates real-time feedback from remote employees
The FETA Admin Mobile interface
The FETA user Mobile interface
The FETA Desktop interface
Sample report formats
Shelf Execution by Outlet
FETA PACKAGE COSTS
FETA PREMIUM PACKAGE
- UP TO 500 USERS, 100 ADMINS
- GEO-TAGGING
- REAL-TIME SHARE OF SHELF ANALYSIS VIA ARTIFICIAL INTELLIGENCE
- WEEKLY TREND PER BRAND PER LOCATION
FETA PREMIUM PACKAGE
- UP TO 500 USERS, 100 ADMINS
- GEO-TAGGING
- REAL-TIME SHARE OF SHELF ANALYSIS VIA ARTIFICIAL INTELLIGENCE
- WEEKLY TREND PER BRAND PER LOCATION
FETA BASIC PACKAGE
- 50 USERS, 5 ADMINS
- NO GEO-TAGGING
- MANUAL SHARE OF SHELF INPUT
- NO WEEKLY TREND PER BRAND PER LOCATION
FETA Basic PACKAGE
- 50 USERS, 5 ADMINS
- NO GEO-TAGGING
- MANUAL SHARE OF SHELF INPUT
- NO WEEKLY TREND PER BRAND PER LOCATION
PREMIUM COST BREAKDOWN
| Cost Items | Monthly | Annual | Details |
|---|---|---|---|
|
AutoML Vision |
$245 |
$2,856 |
This is for real-time results, choosing weekly or monthly reports, cutting costs. |
|
Continous Brand Recognition Training |
$122.5 |
$1,428 |
Single payment if all brands are trained in one batch. |
|
Google Cloud Platform |
$35 |
$408 |
Google Clouds Platforms additional tools. |
|
Cloudinary |
$17.5 |
$204 |
Storage of all media and links. |
|
FETA Site Maintenance |
$87.5 |
$1,040 |
Affected by choice of Real-time, weekly or monthly reporting. |
|
FETA Operations @ 80 Hours |
$192.5 |
$1,564 |
Affected by choice of Real-time, weekly or monthly reporting. |
|
Total |
$700 |
$7,500 |
|
